SUZANNE LUGTHART
Bigger than Biscuits is the brainchild of Suzanne Lugthart, a multi-award winning clientside researcher (eBay, ITV, Rightmove) who believes passionately in delivering research impact. Having worked through at least two recessions, she has long coveted the advertising industry’s compelling empiric evidence base proving advertising through a recession is a better strategy than cutting back. She wants the market research industry to be able to do the same.
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Her favourite biscuit is the custard cream, dismantled before eating. Suzanne has campaigned tirelessly to ban the dunking of any biscuits in tea, a behaviour she considers uncouth.
DANNY RUSSELL
27 years on the clientside at Boots, Kraft, BA, Sky and O2 has meant Danny has never been allowed to be a shrinking violet……and his involvement in B>B is driven by his desire to ensure the insight sector steps out of the shadows. The only person to have served as both Chair of the MRS and AURA, he wants to take the learnings of Brand Salience and apply it to our sector. B>B is about making us loud and proud as to the benefit we provide.
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His favourite biscuit is the Jaffa Cake (let’s not get into the 1991 legal case here please) as it pretends to be healthier than a chocolate digestive whilst simultaneously retaining excellent taste – this is the pure genius of its proposition.
Contact
We'd love to talk ... drop us an email and we'll put the kettle on
+44 xxxx xxxxx xxxxx