WHY BIGGER THAN BISCUITS?

The Market Research Society estimates the industry’s contribution to the UK economy is an impressive £9bn.  Which makes it bigger than biscuits.  Apparently.

 

But we could ask “is that a big number?”

 

And more importantly, is it the right number?

 

Because £9bn only tells us how much is spent on research and the people working in the sector. 

 

What really matters is the value that investment that delivers.

 

Which is why Bigger than Biscuits exists. 

 

Bigger than Biscuits is an evidence base showcasing the many and myriad ways research and insight delivers commercial impact.  And, in doing so, pays for itself many times over.